The goal of the Toros Bravos identity is to strongly resonate with Durham’s significant and growing Hispanic and Latino community, combining the City of Durham’s flag color scheme of red, blue and gold with a name associated with not just the Durham Bulls, but the Bull City itself. The primary mark features a twist on the Bulls’ iconic snorting bull, inspired by the sugar skull artwork of Mexico. To pay further homage, the alternate mark depicts the Bull City hand gesture stylized in a similar manner.