Honoring the prominent Mexican community in the Piedmont Triad, the Winston-Salem “Salsa” identity celebrates and amplifies the flavor, joy and vigor of modern Mexican heritage within Winston-Salem. The Mesoamerican-style salsa jar spotlights the historic origins of salsa while the two chips, shaped in the same manner as the Piedmont Triad area, represent the former twin cities of Winston and Salem bringing the community together.