Calaveras de West Michigan
Translation
West Michigan Skulls
Minor League team
City
Grand Rapids, Michigan

West Michigan sought to tap into the familial traditions surrounding Día de los Muertos, given the team's commitment to supporting family bonding. The "Calaveras" moniker, which translates to skulls, pays homage to the holiday while providing subtle tie-backs to the team's full-time brand, including Lake Michigan's waves, the team's area code and other baseball-themed elements.